Sunday, February 11, 2007

Teledora.com

It has been a long while since I posted anything on this blog. The second year is close to an end and there doesn't seem to be much more to write. I am not even in school right now. I am in India, in a different world altogether, working on a project of my own. Oh don't worry, I am going back in March to finish my courses! MBA meant a lot to me, and I figured I would do well to try something of my own during school. We have done enough case studies (believe me! :-)), but it was time for me to create and solve a case of my own... and it feels wonderful to create a problem of your own, analyze it and then try and solve it in your own style.

In any case, Valentine's Day is coming up and I am busy promoting Teledora.com through all the modern marketing channels available. It has been an interesting ride and I am so glad I took this up and executed it that it is hard to mention what I feel. I have spent endless days and nights thinking about Teledora. Not unless you catch hold of something new and try to do it will you realize how different the world of entreprenuership is. The amount of choices you are faced with are mind-numbing. I have no boss to tell me what is to be achieved. I have no CEO laying down the direction the product needs to take. At one point (and it still is the same to a large extent), the number of things I could have turned Teledora into was quite simply overwhelming. When you are leading through the unknown, how can you predict which strategy is best, going forward? The answer to that question leads to endless pursuit of data, thoughts and feedback from friends. The fact that Teledora could have been any of the 20 different things that I thought about, has been the most surprising part of this venture. Only time will tell if my choices were good enough, but it does feel wonderful to be truly on the driving seat for once!

I have had a pretty decent stream of visitors on this blog over the last couple of years. Going by the comments posted here, no one's probably hated this blog! I don't know when I would next post into this blog, but it has been a fun experience. This blog started as a way to keep my friends and family updated about my life in school. The blog description above (that hasn't changed ever since I started) talks about how the content here could change into something more serious. To be honest, I am quite taken aback myself! This blog has helped me keep my sanity through a life-changing experience.

Until we meet again.... check out www.teledora.com and hope you have fun recording your voice!